Takin’ It To The Streets: Why Sales Training Programs Can Be Your Most Effective Marketing Tool

Let’s face it; we marketing types love to create intricate campaigns that combine multiple on- and off-line tactics to maximize awareness and motivate customers and prospects to take action. Preferably to take action NOW! It’s what we live for. But unless we realize that the ultimate “action” we’re trying to facilitate is a sales rep showing up in person to detail the product, overcome objections, and make a sale, we may underestimate the most important make-or-break element of the entire campaign. Sales …